THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if sales promotion activities influences the patronage of a company’s product the researcher used questionnaire for data collection for the study and sample size of 50 out of the total population of 100. the findings of the study revealed that sales promotion activities influences the patronage of a company’s product and the promotional tools to use for creating awareness is the combination of different techniques. Lastly the study recommends that sales promotion activities should be carried out using different techniques and there is need for proper understanding of sales promotion
Related Project Materials
EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS
ABSTRACT
This study focused on the effectiveness of personal selling in the marketing of capital goods....
EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANCE INDUSTRY
Background to the Study
In today’s economy, the financial services industry that insurance belongs is exposed to i...
WORK ENVIRONMENT AND ITS EFFECTS ON EMPLOYEE PERFORMANCE
Abstract
Working environment Matters a lot to employee. For this reason it is of a great importance to improve the work...
ACCESS AND UTILIZATION OF ELECTRONIC INFORMATION RESOURCES BY UNDERGRADUATE STUDENTS IN UNIVERSITY LIBRARIES
ABSTRACT
This study examined Access and Utilization of Electronic Information Resources by Undergraduate Students in University Libraries...
DESIGN AND IMPLEMENTATION OF ONLINE CAMPUS FUND RAISER
INTRODUCTION
The Internet has opened up a whole new world that organisations large and small are exploi...
INVESTIGATION INTO THE FACTORS MILITATING AGAINST EFFECTIVE DOCUMENTATION IN SECONDARY HEALTH CARE DELIVERY SYSTEM. A CASE STUDY OF STATE SPECIALIST HOSPITAL, ASUBIARO,OSOGBO
Abstract:- It has been recognized that effective medical record documentation is affected by prevailing...
PROBLEMS OF MANPOWER TRAINING AND DEVELOPMENT IN MANUFACTURING INDUSTRIES (A Case Study Of Anammco)
BACKGROUND OF THE STUDY
Word wide, manufacturing industries have grown tremendously in the last decade....
ANTIBACTERIAL ACTIVITY OF THE LEAF EXTRACTS OF ALCHORNEA CORDIFOLIA (Euphorbiaceae) AGAINST ISOLATES FROM PATIENTS WITH RESPIRATORY TRACT INFECTION IN UNIVERSITY TEACHING HOSPITAL
ABTRACT
Many bacterial species have been reported to develop resistance to antibiotics commonly prescribed for respiratory tract infectio...
THE USE OF COMPUTER IN THE ASSESSMENT OF STUDENTS LEARNING
ABSTRACT
The broad objective of this study is to examine the use of computer in the assessment of students learning usin...
INFLUENCE OF EMOTIONAL INTELLIGENCE AND ASSERTIVENESS ON PRO-SOCIAL BEHAVIOR
ABSTRACT
Empirically explored in the study were emotional intelligence and assertiveness on pro-soc...
