THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if sales promotion activities influences the patronage of a company’s product the researcher used questionnaire for data collection for the study and sample size of 50 out of the total population of 100. the findings of the study revealed that sales promotion activities influences the patronage of a company’s product and the promotional tools to use for creating awareness is the combination of different techniques. Lastly the study recommends that sales promotion activities should be carried out using different techniques and there is need for proper understanding of sales promotion
Related Project Materials
USE OF INSTRUCTIONAL MATERIALS BY TEACHERS IN AGRICULTURAL SCIENCE
ABSTRACT
The study examined the use of instructional materials by teachers in agricultural science, using public seconda...
ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The...
INFLUENCE OF PEER GROUP PRESSURE ON ADOLESCENTS SMOKING HABITS
ABSTRACT
The study examines the influence of peer group pressure on adolescent smoking habits in some s...
PLANNING AND IMPLEMENTATION OF QUALITY CONTROL IN A MANUFACTURING COMPANY
ABSTRACT
The broad objective of this study is to examine the impact of production planning and control...
THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY
ABSTRACT
This topic is a study on the Impact of Advertising on Business Profitability (A case study of...
AN ASSESSMENT OF INTERPERSONAL RELATIONSHIPS BETWEEN NIGERIAN MOTHER-IN-LAW AND THEIR DAUGHTERS-IN-LAW
ABSTRACT
This had been an attempt to investigate the attitude of mother-in-law towards daughter-in-law as a determinant...
EVALUATION OF COMPLIANCE WITH HEALTH AND SAFETY TRAINING BY CONSTRUCTION FIRMS IN ABUJA, NIGERIA
ABSTRACT
Health and Safety (H&S) training is one of the most widely adopted practices for improving workplace safety. Existing H&...
EFFECTS OF FREQUENT DOMESTIC CONFLICTS AND VIOLENCE ON SOCIAL BEHAVIOUR AND COGNITIVE DEVELOPMENT OF SCHOOL CHILDREN IN THE NORTH EASTERN STATES OF NIGERIA
ABSTRACT
The study assessed the effects of frequent domestic conflicts and violence on social behavior and cognitive development of...
SURVEY OF PRESERVATION AND CONSERVATION OF LOCAL HISTORY COLLECTIONS IN NIGERIA
ABSTRACT
This research study aims at identifying the presentation and conservation of Local history collections in Niger...
TRANSFORMER REWINDING MACHINE WITH DIGITAL COUNTER
Problem Statement
The problem to be solved in th...
