THE IMPACT OF SALES PROMOTION ON CUSTOMERS PATRONAGE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if sales promotion activities influences the patronage of a company’s product the researcher used questionnaire for data collection for the study and sample size of 50 out of the total population of 100. the findings of the study revealed that sales promotion activities influences the patronage of a company’s product and the promotional tools to use for creating awareness is the combination of different techniques. Lastly the study recommends that sales promotion activities should be carried out using different techniques and there is need for proper understanding of sales promotion
Related Project Materials
AN ANALYSIS OF JUDICIAL REVIEW OF ADMINISTRATIVE ACTIONS UNDER NIGERIAN LAW
ABSTRACT
This study aimed at examining judicial review of administrative actions in Nigeria. Judicial review is the power of a court to e...
DEVELOPMENT AND VALIDATION OF SPECTROPHOTOMETRIC METHODS FOR THE DETERMINATION OF RISPERIDONE IN PURE AND TABLET DOSAGE FORMS
ABSTRACT
Two simple, sensitive, accurate and extraction-free spectrophotometric methods were developed and described for the determinatio...
EFFECT OF MISREPRESENTATION OF INFORMATION-IN-A-FINANCIAL-STATEMENT
ABSTRACT
This study was carried out to examine the effect of misrepresentation of information-in-a-fina...
EFFECT OF MOTIVATION ON EMPLOYEES IN THE SERVICE INDUSTRY
EXCERPT FROM THE STUDY
Human beings have in them the capacity to do more than the normal. However, it takes motivation to get that extra....
INFLUENCE OF HOME VIDEO ON ACADEMIC PERFORMANCE AND BEHAVIOUR OF STUDENTS IN SELECTED SECONDARY SCHOOLS
ABSTRACT
This study examined influence of home video on academic performance and behaviour of students...
CHARACTERIZATION AND FORMULATION OF WAX COMPOSITION FOR INVESTMENT CASTING PATTERN.
ABSTRACT
In this study selected natural waxes were blended with other selected synthetic waxes like paraffin wax and microcrystalline wax...
AN ASSESSMENT OF CYBERSECURITY BREACHES AND FORENSIC ACCOUNTING RESPONSES
Abstract: AN ASSESSMENT OF CYBERSECURITY BREACHES AND FORENSIC ACCOUNTING RESPONSES
This study assesses the responses of forensic account...
DESIGN AND IMPLEMENTATION OF ACCOUNT HOLDERS INFORMATION SYSTEM FOR A MICROFINANCE BANK
OBJECTIVE OF THE STUDY
The main objective of this study is to design an account holder’s information system for Mi...
EMPIRICAL ANALYSIS OF THE IMPLICATIONS OF JOHN LOCKE’S SOCIAL CONTRACT THEORY ON GOVERNANCE IN NIGERIA (1999 – 2000)
ABSTRACT
Nigeria is a multi-ethnic society with a conglomerate of nations each with distinct and unique identities and values but fused t...
THE ROLE OF SCIENCE LABORATORY EQUIPMENT IN THE ACADEMIC COMPREHENSION OF STUDENTS IN SENIOR SECONDARY SCHOOLS
Abstract
The purpose of this study is to examine the role of science laboratory equipment in the academic comprehension...
